Creative Circle is a literal circle. A cycle, encompassing all the creative talent in the UK’s communications industry. We reward the people at the top and encourage them to help the people at the bottom. And predominantly, we do this in two ways: First, as an awards body run and judged by creatives. Recognising and showcasing great ideas, fresh thinking and craft. Second, as an education body, run and developed by creatives. With inspiring workshops, enlightening talks, and new initiatives for those starting out. Eventually, the people at the bottom become the people at the top. With the circle complete, the cycle continues.
Out with the old. In with the new.
Creative Circle is a literal circle.
A cycle, encompassing all the creative talent in the UK’s communications industry.
We reward the people at the top and encourage them to help the people at the bottom.
And predominantly, we do this in two ways:
First, as an awards body run and judged by creatives.
Recognising and showcasing great ideas, fresh thinking and craft.
Second, as an education body, run and developed by creatives.
With inspiring workshops, enlightening talks, and new initiatives for those starting out.
Eventually, the people at the bottom become the people at the top.
With the circle complete, the cycle continues.
Out with the old. In with the new.
|3||Best online film|
|4||Best under 30 seconds|
|5||Best 30 to 60 seconds|
|6||Best over 60 seconds|
|8||Best public service|
|13||Best production design|
|14||Best production value|
|16||Best use of music|
|17||Best sound design|
|18||Best FX or CGI|
|21||Best up and coming director|
|22||Best under 30 seconds|
|23||Best over 30 seconds|
|24||Best use of sound|
|26||Best use of the medium|
|29||Best public service|
|31||Best regional press|
|33||Best art direction|
|37||Best image manipulation|
|39||Best charity poster|
|40||Best regional poster|
|41||Best use of the medium|
|42||Best digital poster|
|44||Best art direction|
|48||Best image manipulation|
|49||Best special build|
|50||Best transit poster|
|51||Best home page|
|52||Best site or microsite|
|53||Best digital-led campaign|
|54||Best online display ad|
|55||Best mobile campaign|
|57||Best social networking|
|58||Best online game|
|59||Best use of digital out of home|
|61||Best art direction|
|62||Best music or sound design|
|64||Best use of film|
|66||Best interface or navigation|
|67||Best use of new technology|
|68||Best use of digital utility|
|69||Best high volume mailing|
|70||Best low volume mailing|
|71||Best business-to-business mailing|
|72||Best direct response email|
|73||Best direct response mobile|
|74||Best direct response TV and film|
|75||Best direct response print or poster|
|77||Best use of data|
|79||Best art direction|
|83||Best use of new technology|
|84||Best use of ambient or guerilla|
|85||Best event or product launch|
|86||Best event-led campaign|
|87||Best branded environment|
|88||Best brand activity at festival or public event|
|90||Best flyer, ticket, postcard, card, etc|
|92||Best book, publication, annual report, etc|
|93||Best book or publication front cover|
|97||Best online design|
|98||Best integrated campaign|
|99||Best low budget idea (under £30K)|
|100||Most promising newcomer|
The Creative Circle is judged purely on creative excellence by the marketing creative community in the UK. It’s about great ideas, fresh thinking and beautiful craft. If you want an award for response rates, effectiveness or ROI, you’ve come to the wrong place. The Creative Circle is about creativity, whatever the medium.
All entries will be judged by a UK based jury of creative people.
Every creative is a judge. Each and every day, we watch, read, interact with and download ad after ad after ad. We consume more than any other demographic out there. It’s kind of an obsession. And we can’t help but have a say on it all.
That’s cool. That’s crap. That’s boring. That’s smart. That’s funny. That’s awesome. That’s a ripoff. Wish I’d done that. Bet the client fucked that up. Visual pun. Erroneous apostrophe. Done in Brazil in 1979. Bound to pick up a ton of awards. Turkey of the Week. Best. Ad. Ever.
Of course, when it comes to big awards ceremonies, very few of us actually get our say. And in fact, it becomes less about the opinion of the industry, and more about the opinion of an elite few. They’re the best of us, yes – but shouldn’t everyone’s opinion count?
That’s why, in 2013, we’re inviting every creative to be a judge.
If your agency has entered the Creative Circle awards in the past, or intends to this year, we’ll be getting in touch to invite your creative department to take part as online judges.
Small groups of creatives will then mark entries out of 10. The highest scoring of those will be judged again by a jury of senior creatives. And they will select the work that goes on to the Gold jury – those elite few who decide the final winners.
Now doesn’t that sound a bit fairer.
Below is a brief description of how the three rounds of Judging will be conducted 3 rounds of judging. Two of these are online with the final, Gold round, being chaired by the President at a UK venue.
Round One will involve each entry being scored out of 10. The juries here are made up from the Creative Circle registered creatives from around our industry. The 5 highest scoring entries in each sub category will go through to Round Two.
Round Two, Senior creatives that have been invited by the President from around the industry will again score entries out of 10. The combined average score out of 10 from Round One and Two will decide which 3 entries from each category are shortlisted to go into the final Gold Judging round.
The final round, the Gold jury, will be made up of 20 senior creatives with expertise in each field represented. Here debate and discussion will proceed the voting. Each vote here is conducted using a hand held device so each voter and result is completely confidential. In each main category there is at least one Gold winner as well as Silvers and Nominated winners.
Once all the Gold's have been decided it is then left to the President to decide which of the Gold's is the Gold of Gold's winner of which there shall only be one.
At all voting stages, a judge is prevented from voting for any entry submitted by his/her agency(ies). The decision of the Juries in all matters relating to the awarding of prizes will be final and binding.
We at the Creative Circle intend to have the fairest and most democratic voting process of all the advertising/marketing awards bodies. To be eligible, you must be employed as a creative and working in the advertising/marketing industry.
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Since last year was so big, so much fun, and just so right, we’ll be back at the Roundhouse next year.
We’ll have another big musical number. More great work. More great people. More great drinks.
And loads more students and young people desperate to impress you in any way they can.
Each of the tiny dots in and around our logo represents a Creative Circle 2013 Award Winner. In the pink area are the nominated entries. In the dark blue, the Silver winners. In the light blue, the Golds. And that triumphant speck in the middle there is the 2013 Gold of Golds winner—the best of the best. Click any dot to see the work.