Itís unheard of for the same agency to win Creative Circleís top prize two years running. But to do it with the same client is
frankly, verging on the ridiculous. Having said that, I have never seen an awards jury faced with an easier choice.
Grrr was quite simply the most outstanding piece of work put in front of us.
It was an outstanding idea: hate is good because it enables you to change the thing you hate into something that you love. And it was an outstanding execution; bewitching animation that you try to watch without blinking, just so you donít miss a single, beautifully crafted detail.
Consistent and brilliance arenít words often seen together in the same sentence. But in the case of Honda, they have virtually become prefixes. Huge congratulations to all involved, at both agency and client. And I bloody well hope you donít do it again next year.
Chairman of judges
Writers: Sean Thompson / Michael Russoff /
Art Directors: Sean Thompson / Michael Russoff / Richard Russell
Producer: Charlie Tinson
Production Company: Nexus
Directors: Smith & Foulkes
Production Company Producer: Chris O’Reilly
Sound Design: Amber Music
Creative Directors: Tony Davidson / Kim Papworth